Netflix - Bluth Banana Stand
2013 - LA, NYC
Netflix had a big premiere coming up: The long awaited new season of Arrested Development. As a newcomer to this kind of content, they didn’t have the big TV Network budget of their rivals. So, they neede an experiential idea as original as the show itself. We took a cue from the characters (”There’s always money in the banana stand”) and recreated the famous banana stand to get fans excited. The stand had lines around the block full of “Never nudes” waiting to buy their own frozen banana, get their picture taken and catch sight of the Bluths.
2013 - LA, NYC
Netflix had a big premiere coming up: The long awaited new season of Arrested Development. As a newcomer to this kind of content, they didn’t have the big TV Network budget of their rivals. So, they neede an experiential idea as original as the show itself. We took a cue from the characters (”There’s always money in the banana stand”) and recreated the famous banana stand to get fans excited. The stand had lines around the block full of “Never nudes” waiting to buy their own frozen banana, get their picture taken and catch sight of the Bluths.
