Hershey’s Take 5 - SXSW
2016
Take 5, a non-traditional candybar from Hershey’s, needed a way to stand out at SXSW — a space where freebies and swag no longer have any appeal.
Cue the Take5 Swag Exchange, a place to bring in unwanted swag from other companies in exchange for things you might actually want. Prizes ranged from iTunes gift cards to GoPros. Throughout the space, graffiti artists remixed and personalized fan gear, DJ's took turns spinning, and candy bars were always within hands reach, making for the SWEETEST 5-day party in downtown Austin.
2016
Take 5, a non-traditional candybar from Hershey’s, needed a way to stand out at SXSW — a space where freebies and swag no longer have any appeal.
Cue the Take5 Swag Exchange, a place to bring in unwanted swag from other companies in exchange for things you might actually want. Prizes ranged from iTunes gift cards to GoPros. Throughout the space, graffiti artists remixed and personalized fan gear, DJ's took turns spinning, and candy bars were always within hands reach, making for the SWEETEST 5-day party in downtown Austin.
