Google - Androidify
2014 (NYC) 

Times Square is known for its bright lights and cast of colorful characrters – Which is why it made the perfect location for an activation all about standing out from the crowd, together.

Activities included: creating and playing your own Android character on the largest digital billboard ever made (spanning an entire NYC block), custom t-shirts with your personalized Android on it, sending custom postcards anywhere in the world, and taking selfies with larger than life Android character installations.